Intelligent systems for content recommendation.
Collaborative filtering mechanisms and decision support.
Customize your contents and add recommendations: Use customer opinion and experience to recommend other products that already exist or to discover new trends. Find and display items that relate to a specific user profile. Be more assertive. Meet specific expectations and tastes of each client and provide more relevant content.
Promote cross-selling: By gathering and analyzing the sales history of customers with the same profile, you will be able to enhance sales of more than one product or service the same customer, thus increasing revenue.
Some examples: Show and highlight news according to the specific tastes of a user. Suggest music events and send an email to a group of users with particular interests in a type of music or festival. Automatically generate a customized webpage that suits the needs and interests within a similar group.